jitle you, jitle me, jitle.us

World’s First Mass Product

In the exhibition of Japanese photographer Hiroshi Sugimoto, his images were interspersed amongst a peculiar selection of Japanese antiques. I was immediately attracted to the beautiful wooden miniature pagoda in the museum vitrine.

After civil disturbances in the 8th Century Japan, a new empress commissioned the production of these miniature pagodas for the repose of the souls of the war dead. ”Over a period of six years,” – writes Sugimoto, – “one million miniature pagodas were made and distributed to ten major temples (each receiving 100 thousand). Of the complete set, 45 thousand are estimated to survive to the present; the other 955 thousand were burned, discarded, or destroyed, disappearing in the intervening 1200 years of history”.

It is perhaps not so surprising that this impressive (even by today’s standards) mass production did not create a functional utilitarian item. Amidst poverty and war, instead of making a million chairs or bowls, the craftsmen concentrated their superhuman effort on producing miniature buildings! Today many would call them tchotchkes, back then they were considered indispensable for religious fulfillment and emotional consolation.

Could this first mass produced object be considered a paradigm of design? Or is it just a curious footnote to the debate about functional vs superfluous?

From the beautiful blog of Constantine Boym: World’s First Mass Product