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Conflicted Consumers - Harvard Business Online's Leading Green

The race is now on to make competitvely priced green products.  What if there was a soda company that suddenly had a carbon neutral can sitting right next to Coke and Pepsi, would you buy it?

Posted on Friday, June 20, 2008.
jitle you, jitle me, jitle.us Jason Lake, at your service.

Strong passion for technology, strong desire for an ecological solution, and a strong love of good times and great food. Jitle.us is a placeholder for my thoughts and sights, a documented bookmarking of where I've been and what I've loved. I also like to share great articles I read and (hopefully) provide some insightful commentary on what makes it important to you and me.

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