Why retro innovation is the most lucrative kind
I personally am a new brand, new idea, new product type of person. This argument for making a evolutionary step of a current necesity brings the same riches without the same type of usual attention going after the next big thing. Yet to/Impossible to be proven would be how great of an evolutionary step do you need to make people switch from the product/service they are already using and comfortable with.
Jason Lake, at your service.
