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Wal-Mart's Environmental Game-Changer - Rosabeth Moss Kanter - HarvardBusiness.org

By rolling out an environmental labelling program disclosing to consumers the environmental costs of making products sold at Wal-Mart, the $401 billion retail behemoth has transformed green standards from nice-to-have to must-have.

Posted on Monday, July 20, 2009.
jitle you, jitle me, jitle.us Jason Lake, at your service.

Strong passion for technology, strong desire for an ecological solution, and a strong love of good times and great food. Jitle.us is a placeholder for my thoughts and sights, a documented bookmarking of where I've been and what I've loved. I also like to share great articles I read and (hopefully) provide some insightful commentary on what makes it important to you and me.

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